Budgeting and Capital Allocations Simplified
Let's be clear, Vassant is not a financial advisory platform. Our platform's purpose is to provide users with simple tools and frameworks that allow you to move and make decisions autonomously. Other platforms offer more direct financial advisory tailored for the digital age, but they are still costly. They either charge per session (usually lasting 30 minutes to an hour) or they charge a high yearly subscription.
The problem with that approach for the everyday investor, young professional, or users who simply want more control and direction, is that it creates a structure where customers are being led but not encouraged to take the wheel. To be clear, financial advice is a popular service. A few key facts outline these dynamics:
- Americans who worked with financial advisors, according to PlanAdvisor, reported a 62% satisfaction rate.
- 59% of Americans want financial advice but are unsure of where to get it.
- 43% of U.S. adults turn to family or friends for financial advice and 41% turn to financial advisors.
The chart below shows the breakdown of where U.S. adults receive financial advice across different age brackets.
| Source | 18–29 | 30–49 | 50–64 | 65+ |
|---|---|---|---|---|
| Friends and family | 57 | 50 | 33 | 27 |
| Financial websites | 42 | 43 | 31 | 23 |
| Social media | 42 | 24 | 10 | 4 |
| Banks and credit unions | 34 | 35 | 31 | 27 |
| Books | 30 | 26 | 13 | 8 |
| Financial advisers and planners | 27 | 40 | 45 | 51 |
| Podcasts and webinars | 26 | 27 | 17 | 7 |
| TV and radio financial programs | 17 | 18 | 24 | 18 |
| Workplace financial advice programs | 14 | 16 | 19 | 4 |
| Gov't consumer financial resources | 14 | 16 | 10 | 7 |
| None of these | 10 | 13 | 16 | 21 |
Percentage naming each source. Multiple responses permitted. Source: Gallup, April 2025.
Advice pathways with age usually follow a financial pattern as well. Individuals with more financial resources begin to turn more towards advisors as a source of advice. And while satisfaction with financial advisors is high, those relying on a mix of other methods have a different outlook. One study from TSB Bank revealed that among the 31% of social media users who followed social media-led financial guidance, a staggering 55% ultimately saw their capital diminish. Additionally, a TIAA Institute study found "only 40% are satisfied with the financial advice they receive."
The gap Vassant is aiming to address is for the person who wants a simple framework to allocate their capital so they can manage how to grow their money on their own.
Financial advice is becoming increasingly digitized. Social media is blanketed with finfluencers providing financial advice and platforms are incorporating LLMs to help create financial plans, establish goals, provide chat-based advice, or even allocate capital. Technology is getting better, but outcomes at the end of the day are what matters most. The end goal should be setting you up for simple financial organization and literacy.
I've used budgeting apps for years, and I mostly find them useful, but a key element I've always noticed missing is some type of call to action. There was no next step that followed when I saw the breakdown of my spending habits. Vassant is not attempting to replace other budgeting apps, but we included it in our feature stack to solidify the foundation users need before they started even thinking about investing.
We coupled Budget with Allocations to help users track progress on contributions towards investing accounts using your investable cash flow. None of this is groundbreaking. But when you look at the landscape of fintech and the trove of apps that try to 'optimize' your finance, simplicity can be an attractive alternative.
For me a helpful analogy is comparing golf with any of the major team sports you can think of. In a team sport, you're reliant on someone else, or someone else is reliant upon you to perform. In golf, it's just you… alone on the course with the reliance of practiced personal skills to be your fallback.
At Vassant, we believe there are simply too many teams going in all sorts of directions. Our theory is that a distilled, simple, and centralized platform where someone charts their own wealth journey can unlock greater conviction and satisfaction for accessible personal financial management.